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© Jane Doe – Adobe Stock

Transparent
& equitable labels
Each of our three labels marks a step forward, moving from transparency toward equitable value sharing
WHAT MEANS TRANSPARENT & EQUITABLE LABELS?
Our three-level framework for advancing transparency and equity includes:
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Transparent Price → reveals the flow of money.
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Transparent Profit→ reveals the flow of value.
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Equal Profit→ ensures an equitable distribution of value.

1. TRANSPARENT PRICE
Every transaction in the value chain is visible - from farmer to retailer, every actor knows what others pay and charge. Consumers can also trace who paid what to whom at every step.



TRANSPARENT PROFIT
All actors disclose their costs and profits, so the distribution of value is fully visible. This allows anyone (farmers, intermediaries, consumers) to see who earns what.


Equal Profit
Plateau de Frontenex 9C
1223 Cologny
Switzerland

Equal Profit
Plateau de Frontenex 9C
1223 Cologny
Switzerland
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