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Transparent & equitable labels

Each of our three labels marks a step forward, moving from transparency toward equitable value sharing
WHAT MEANS TRANSPARENT & EQUITABLE LABELS?

Our three-level framework for advancing transparency and equity includes:

  1. Transparent Price → reveals the flow of money.

  2. Transparent Profit→ reveals the flow of value.

  3. Equal Profit→ ensures an equitable distribution of value.

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1. TRANSPARENT PRICE

Every transaction in the value chain is visible - from farmer to retailer, every actor knows what others pay and charge. Consumers can also trace who paid what to whom at every step.

Who gets what?

0

2
3.12
Price: 9.75 / 1 kg
4.15

0.48

PRODUCER

MANUFACTURER

WHOLESALER

DISTRIBUTOR

Who gets what?

0

0.6
0.8
Price: 2.2 / litre
0.3
0.4

0.1

TRANSPARENT PROFIT

MAGASIN

GROSSISTE

TRANSF.

PRODUCER

0

0.3
1
Coûts: 2.- / litre
0.2
0.4

0.1

0.31
-0.2
Profits: 0.2 / litre

0.01

0

0.03

0.05

Pink Poppy Flowers

TRANSPARENT PROFIT

All actors disclose their costs and profits, so the distribution of value is fully visible. This allows anyone (farmers, intermediaries, consumers) to see who earns what.

Rapport Transparent Profit Unil FR

27.4 MO

Rapport Volteface FR

7.05 MO

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EQUAL PROFIT

Profits are shared fairly among all actors in the value chain — not identical profits, but equitable ones that reflect each actor’s costs and contribution.

Who gets what?

0

0.33
1.1
Price: 2.2 / litre
0.22
0.44

0.11

PRODUCTEUR

TRANSF.

GROSSISTE

MAGASIN

EQUAL PROFIT

0

0.3
1
Coûts: 2.- / litre
0.2
0.4

0.1

0.03
0.1
Profits: 0.2 / litre
0.04

0.01

0.02

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Equal Profit
Plateau de Frontenex 9C
1223 Cologny
Switzerland

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